It all starts with an idea. For over a decade, I've ventured into various creative fields within the industry. Now, I find joy in crafting ideas and conceptualizing works. Imagining from the simplest things fuels and I'm driven to provide added value through every creation.

Since 2012, I've been trial and error-ing various forms of Intellectual Property (IP) in Indonesia. It's fascinating to discuss IP using examples from Disney, Marvel, Doraemon, and others. However, when duplicated in my country, many adjustments are needed, which has kept me interested in continuously learning and exploring various forms of IP and their development possibilitie

Telling stories, especially through writing, is something I love. It's incredibly satisfying when what I create triggers a reaction from readers, whether it's making them happy, sad, angry, or even disappointed. This, in turn, inspires me to keep improving and learning. With six books I've published, including some that became national bestsellers, and receiving the title of Best Writer of the Year in 2019, I'm eager to explore how much I can contribute in this field.

Observing people brings me immense joy. It not only allows me to appreciate the beauty of diversity but also helps me understand the target audience for my work. Discovering what brings them joy and exploring their unique qualities contributes significantly to shaping the DNA of every project I undertake

Besides all the things I enjoy mentioned above, there's one thing I cherish the most – doing nothing. I often find myself in these moments, whether it's lounging, reading books, making coffee, cooking, painting, photography, watching K-dramas, or even sleeping all day, indulging in various pleasures apart from work. If I could make money from not working, I'd be absolutely thrilled.